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Quality Coffee Serious Coffee® started in Duncan B.C. in 1994 and has grown to 14 franchised locations throughout Vancouver Island with plans to expand to 20 by the end of the year. Serious Coffee® has a market vision to rise above the rest and does so by insuring they provide their customers with the best products and service possible. When looking for a POS system, they were not going to be satisfied with any system, they wanted the best. And that’s why they chose PAR's PixelPoint POS software and their Channel Partner, Owen Business Systems to implement their solution.
Quality POS Bill Grant, Director of IT for Serious Coffee® knew that when searching for a POS system to control their quick service environment; speed, accuracy and ease of use were the most important factors to look for in the front end. "We were looking for a POS system that was easy to use, explain and train our staff on. The PixelPoint graphic interface is conducive to this and the system makes it easy to quickly enter orders efficiently" says Bill.
Ease of use is a mantra that PAR PixelPoint follows in designing and deploying their POS systems, and is why they are a market leader in the hospitality POS industry. However, in today’s highly competitive market, Serious Coffee® needed more than just speed and ease of use to manage their multiple locations. They decided to deploy PAR PixelPoint's Enterprise POS Software Suite – PixelPoint HeadOffice™.
A Step Ahead of the Competition PixelPoint’s HeadOffice capabilities have allowed Serious Coffee® to remain at the forefront of a highly competitive market by providing vital location sensitive, product sales information. "We are excited at the possibilities the HeadOffice product offers us. I like the fact that we have instant access to data that not only enables us to see how our franchises are doing, but also assists with the collection of royalty and advertising fees. This gives us the resources we need to fine tune our product line," states Bill.
The store managers also really like the solution because closing is now a snap. This is because, through HeadOffice, Serious Coffee® has the ability to utilize the AutoClose function. They simply set a predefined time for all the stores and all the closing information is totaled and sent to where it needs to be automatically.
Getting a customer to come into a Serious Coffee® location is the first step in their success, but turning that person into a repeat customer is the real goal. They wanted to insure that not only did they serve one ‘serious’ cup of coffee, but know their customers and their buying habits as well. They decided to utilize PixelPoint’s Gift Card Features to handle the printing and encoding of the gift cards. These cards can be used at all of their locations, with an extra 10% savings given to loyal customers. All of this information is tracked and analyzed from HeadOffice, ensuring they know where their best customers are going, what they are buying and how much they are spending.
PAR PixelPoint is solely focused on producing a POS system that can adapt to variety of applications while outperforming the competition. Reliable, Flexible and Easy to Use. When it is time to look at a POS system there are many choices, but when you are looking for a system that simply outperforms, there really is only one choice – just ask Serious Coffee - PixelPoint POS.
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