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Company Background Apple Spice Junction was founded in 1988 in Salt Lake City, Utah and was focused on serving the corporate community as well as State and local government offices with fresh deli sandwiches and salads. As their deli delivery business grew, a number of customers began to ask for catering. Since it seemed like a perfect compliment to their existing business, they decided to branch out in that area. Fast forward to today and Apple Spice Junction is one of the top off site caterers in Utah in terms of sales and volume.
Adapting to Growth In 2003 Apple Spice decided to begin franchising their restaurant concept and quickly sold a number of units across the U.S. and now has locations in 16 states. This expansion spurred them to begin looking for the best POS system to handle the individual stores needs as well as the corporate control that they felt they needed. After attending a number of restaurant shows and researching different companies, they decided to go with PixelPoint to meet their needs.
Addressing Their Needs There were three primary areas which were focused on throughout the decision process for Apple Spice Junction’s POS purchase. The first one was the concept of future orders. “Apple Spice deals almost entirely in the future when ringing in orders, so it is very important to us that we be able to use a calendar to schedule orders, have prep tickets print on the proper day and for the sales to register on the correct day. PixelPoint was by far the most superior system we looked at with the extended capabilities that we needed” says Alison Ainge, Director of Training
The second area which was important was customer information. “We have never known so much about our customers and their buying patterns as we do now. PixelPoint has given us the ability to gather so much data for marketing, customer loyalty programs and customer retention. Anything we want to know about a customer is now at our fingertips and it has helped us to make better business decisions,” says Ainge.
The third area which Apple Spice looked at was the reporting features of a POS system. Their previous POS system had been easy to use but the amount of report information that could be retrieved from it was minimal. Apple Spice knew that in a franchise environment being able to gather data would be very important to the franchisee and to the corporate office. “PixelPoint is outstanding in the amount of information that can be gathered from the POS. It helps with inventory management, labor control, food cost, and every other figure that a restaurant owner has to manage in order to make a profit,” says Ainge.
Future Plans Apple Spice is currently moving forward with the PixelPoint’s gift card program, Web-to-go and will be installing their enterprise solution, HeadOffice into all their units in the first part of 2007. “We are so pleased that PixelPoint continues to innovate and give us new options to help us grow our business. We look forward to a long and beneficial relationship with them”.
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